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Dealing with students is all right. What about dealing with their parents?

Brasilia, October 3, 2014. Colégio Mackenzie. BrazTesol One-Day Seminar "Be all you can be". For years now I have been reflecting on careers and career management. I have been applying business management concepts to managing the teaching career and sometimes even managing the classroom and its surroundings. •    2010, Generation Y - together with other branch managers at Cultura Inglesa, we studied generation Y clients (yes, clientes); •    2012, How many careers do teachers have? - a presentation in which I applied strategic planning principles to career management; •    2013, Telling career stories - a presentation again about careers, but this time it was on the different possible careers on EFL based on the stories of real professionals. This time, I am going back to the school environment to apply negotiation principles to the (sometimes) difficult task of relating to students' parents. This One-Day Seminar theme is just per...